Kim Kardashian, Stop Acting Like You Own The Poor
As much as it pains me to admit, this post is partially about Kim Kardashian. Yesterday, I came across an article on USA Today about a recent event at Thai orphanage involving the ever-controversial...
View ArticleGoing International: Translate Your Content For Better Website Performance
Technology has made international commerce more agile than ever before. An event planner in Atlanta can easily order wine from a vineyard in Italy and have it shipped to a conference in London. An auto...
View ArticleQuick Tip: Harness the Buyer’s Journey for Better Search Marketing
Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This...
View ArticleWhat Might Acutally Cause The Tech Bubble To Burst
Back when I worked as a pay-per-click campaign specialist at a small agency, the meeting requests I received from platform sales people were few and far between. I didn’t have much in the way of...
View ArticleFour Overlooked Content Marketing Questions to Consider in 2017
I decided to start the new year with another blog post about content marketing? Why? Because I really believe that it’s a fundamental component of a digital strategy for all businesses. I also believe...
View ArticleNavigating a World Filled With Drama
We live in a drama-filled world, don’t we? Every where you look there’s some lofty, disingenuous, exaggerated, or tone-deaf statement being made in the form of advertising, television, your highly...
View ArticleAnother One (Big Box Retailer) Bites The Dust
They’re dropping like flies. Macy’s. Sears. Sports Authority. Kohls. Who’s the next big big box retailer we’ll read about shuttering hundreds stores nationwide after yet another bad quarter?...
View ArticleHow to Fix Your Unproductive, Under-attended, and Downright Boring Meetings
We all know that meetings are ubiquitous in the post-industrial economies of the developed world. Collaboration serves as a currency within modern workplaces. Thanks to modern technologies like email...
View ArticleMarketers Must Become Strategic Architects of Newly Consumer-Owned Conversion...
It’s amazing how many organizations have marketing strategies that revolve around a single conversion point. Whether it’s a form submission, signing up for a trial, or visiting a brick-and-mortar...
View ArticleHow important is the one-page resume rule in today’s business world?
A friend of mine posed this very question on LinkedIn a few days ago. LinkedIn is a great place for this kind of question because virtually everyone there has an opinion on how hiring works (or how it...
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