How to Talk to Someone in the Skateboarding Industry
For business people, landing clients in the skateboarding industry can be an extremely frustrating process. From skateshop owners to company warehouse managers, there’s no shortage of people who are...
View ArticleThe Key to Successful Entrepreneurship
The key to successful entrepreneurship isn’t to identify what the consumer wants and then present it in the most profitable way possible. The key is to offer a product that the customer doesn’t yet...
View ArticleBuilding an Innovative Culture
It’s pretty well understood and accepted that in a corporate environment innovation can’t be forced. However, there are legitimate ways to encourage it. Sure, there are plenty of tools technology has...
View ArticleThe Pipeline Principle
My father always has and always will be one of my greatest sources of inspiration and insight. One of the things that I most respect about him, is his business acumen and work ethic. I could spend...
View ArticleEmotional Consultation: A Recipe for Failure
I’ve noticed recently that one of the things a lot of social media, PR, and marketing consultants love to do is to point out the flaws of things they don’t like. I’m not talking about identifying the...
View ArticleTAG Heuer’s $6,700 Cell Phone
Swiss watchmaker TAG Heuer has, for many years, been recognized as a symbol of luxury and quality. It’s time-keeping products are some of the finest and most expensive in the world. The company is...
View ArticleInterview Blues
I’ve never been a good job interviewee. Quite frankly, I find most job interview questions constricting which in the past has made me nervous. I enjoy telling stories about my experiences, but they’re...
View ArticleWhat the Disaster at the Fukushima Plant is Telling us About Social Media.
It’s 2011 and most people agree that social media has become a powerful tool for the dissemination of news, information, content, etc. Platforms like Twitter, YouTube, and Facebook have been...
View ArticleBusiness: Angry Birds Style
It’s no secret that Angry Birds is one of the most popular cell phone games ever created. It’s bright colors, simple yet challenging gameplay, upbeat music, and its cult following have allowed it to...
View Article9 Things To Stop Doing With Your Online Marketing in 2014
So here’s my thinking. There are going to be hundreds of internet marketing articles published between now and mid February that will promise to provide you with magic bullet for success. Rather than...
View ArticleKim Kardashian, Stop Acting Like You Own The Poor
As much as it pains me to admit, this post is partially about Kim Kardashian. Yesterday, I came across an article on USA Today about a recent event at Thai orphanage involving the ever-controversial...
View ArticleGoing International: Translate Your Content For Better Website Performance
Technology has made international commerce more agile than ever before. An event planner in Atlanta can easily order wine from a vineyard in Italy and have it shipped to a conference in London. An auto...
View ArticleQuick Tip: Harness the Buyer’s Journey for Better Search Marketing
Don’t think search marketing is an essential influencing factor of consumer behavior? Think again. Once a consumer begins experiencing a pain point, they begin researching possible solutions. This...
View ArticleWhat Might Acutally Cause The Tech Bubble To Burst
Back when I worked as a pay-per-click campaign specialist at a small agency, the meeting requests I received from platform sales people were few and far between. I didn’t have much in the way of...
View ArticleFour Overlooked Content Marketing Questions to Consider in 2017
I decided to start the new year with another blog post about content marketing? Why? Because I really believe that it’s a fundamental component of a digital strategy for all businesses. I also believe...
View ArticleNavigating a World Filled With Drama
We live in a drama-filled world, don’t we? Every where you look there’s some lofty, disingenuous, exaggerated, or tone-deaf statement being made in the form of advertising, television, your highly...
View ArticleAnother One (Big Box Retailer) Bites The Dust
They’re dropping like flies. Macy’s. Sears. Sports Authority. Kohls. Who’s the next big big box retailer we’ll read about shuttering hundreds stores nationwide after yet another bad quarter?...
View ArticleHow to Fix Your Unproductive, Under-attended, and Downright Boring Meetings
We all know that meetings are ubiquitous in the post-industrial economies of the developed world. Collaboration serves as a currency within modern workplaces. Thanks to modern technologies like email...
View ArticleMarketers Must Become Strategic Architects of Newly Consumer-Owned Conversion...
It’s amazing how many organizations have marketing strategies that revolve around a single conversion point. Whether it’s a form submission, signing up for a trial, or visiting a brick-and-mortar...
View ArticleHow important is the one-page resume rule in today’s business world?
A friend of mine posed this very question on LinkedIn a few days ago. LinkedIn is a great place for this kind of question because virtually everyone there has an opinion on how hiring works (or how it...
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