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Marketers Must Become Strategic Architects of Newly Consumer-Owned Conversion Paths

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It’s amazing how many organizations have marketing strategies that revolve around a single conversion point. Whether it’s a form submission, signing up for a trial, or visiting a brick-and-mortar establishment, many marketers obsess over these singular action points. The problem is that there are human beings behind these individual actions. As we know, human aren’t […]

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